- Faculty
- Faculty Faculty of Business and Economics
- Research Interest
- Consumer Behavior and Digital Marketing
- Teaching Materials
- no content
- Academic Background
- M.B.A. in Finance (IBA, University of Dhaka) B.B.A. in Marketing (IBA, University of Dhaka)
- Awards & Achievements
- Awarded 2nd prize for the paper titled” Challenges in Women Owned Small and Medium Sized Retail Business; A Perspective of Globalization” in the International Conference on Contemporary Issues in Management Research, organized by Bharathidasan Institute of Management, Trichy, India 2009
- Selected Publications
- Articles Conference & Seminars Case Study International Faruqui, M. F., Farjana, M. (2026), “ From Click to Collect: Exploring the Impact of Last-Mile Delivery Management on Customer Satisfaction in Urban Smart Pickup Systems of Bangladesh ”, International Journal of Research and Innovation in Social Science (IJRISS), 10 (06), 8214-8233, ISSN No. 2454-6186 Ashrafi, D. M., Ahmed, S., Rahman, M. S., Chowdhury, S. H., & Faruqui, M. F. (2025). ' Does navigation quality and safety quality motivate users’ to recommend smart helmet technologies? The roles of trust and anthropomorphism' The TQM Journal . [ (ABDC- B, WoS (ESCI), and Scopus (Q1)] Faruqui, M. F., Fardin, K. H., Momen, M. A. and Sen, A. (2023) , “ Transition to Siblinghood Challenges: Consumer Attitude Towards E-Consultation ”, European Journal of Business and Management, 15 (15): 16-24, ISSN: 2222-2839. Faruqui, M. F., Hassan, K. and Hoque, M.A. (2022) , “ Effectiveness of Sales Promotion: Can Brand Loyalty be Achieved? ”, International Journal of Business and Social Research, 12(4); 52-60, ISSN 2164- 2559 Faruqui, M. F. and Hride, F.T. (2019) “ Influence of Shelf Space Arrangement on Buying Behavior ”, International Journal of Business and Social Research, 9(3); 52-60, I SSN 2164- 2559 Faruqui, M. F., Hoque, M.A. and Hride, F.T. (2017), “ Customer Response towards Non-Deceptive Counterfeit Brands ”. Review of Social Sciences, 2 (1). Hoque, M.A. and Faruqui, M. F. (2017), “ Equity and commodity market co-movements in Thailand ”, International Journal of Business and Social Research, 7(5) Faruqui, M. F. (2013), “ Factors influencing the Satisfaction of Clients towards Guest Houses: A Study on Khagrachari District of Bangladesh” , European Journal of Business and Management, 5 (13): 176-184, ISSN: 2222-2839. Hoque, M.A. and Faruqui, M. F. (2013), “Consumer perception of Country of Origin in the Bangladeshi Apparel Industry” , International Journal of Applied Resaerch in Business Administration and Economics, 2 (1): 26-38, ISSN: 1839-8456. Biswas K., Alam, M. A. and Faruqui, M. F. (2013), “Challenges for Roadside Food Vendors to be turned into Brands: A case from Dhaka” , International Journal in Management and Social Science, 01(1): 135-146, ISSN: 2321-1784. Faruqui, M. F. and Rahman, M. H., (2013) “Factors influencing the crash in the share market in Dhaka Stock Exchange” , Research Journal of Finance and Accounting, 04 (7): 139-147, ISSN: 2222-2847, ISSN:2222-1697. National Faruqui, M. F. and Solayman, A. I., (2023), "Response Strategies Used during COVID-19: Restaurants in Dhaka City" , East West Journal of Business and Social Studies, Vol. 9-11, 2021-2023, DOI: https://doi.org/10.70527/ewjbss.v9i Alam, M. A. and Faruqui, M. F. (2009) , “Effect of sales promotion on consumer brand preference: A case study of Laundry Detergent in Dhaka City Consumers”, ASA University Review, ISSN 1997-6925. Sayeed Alam and Farhan Faruqui , “ Consumers’ Attitude towards Viral Marketing”, International Conference on Business and Social Science Research (ICBSSR), 1(1): 42-43, September 2015, East West University, ISSN: 2412-5962 Kohinoor Biswas, M Sayeed Alam and Farhan Faruqui , “ Can Roadside Food Vendors Turnout as Brands? A Case Study from Dhaka”, (Conference Paper No- 121), 2 nd International Marketing Conference (MARCON 2012), 28-30 December, 2012, IIM Calcutta. Sayeed Alam, Farhan Faruqui , “Women Managers and Glass Ceiling in Dhaka: An Empirical Investigation”, Fifteenth Annual South Dakota International Business Conference, October 9-12, 2008, Northern State University, Rapid City, South Dakota, USA, Proceedings, pp 13-19, ISBN: 13: 978-1-883120-02-3. Farhan Faruqui , M Sayeed Alam and Kohinoor Biswas , “ Gender and Small Business: Entrepreneurship Experiences from Women Entrepreneurs of Dhaka”, International Conference on Statistical Sciences (ICSS) 2008, North South University, Bangladesh and Carlton University, Canada, Proceedings, pp 377-381, ISBN: 984- 300 – 002873-0. Kohinoor
- Professional Experience
- August 2013-Present: Assistant Professor, Department of Business Administration, East West University, Bangladesh. July 2009-July 2013: Senior Lecturer, Department of Business Administration, East West University, Bangladesh. Jan 2006-June 2009: Lecturer, Department of Business Administration, East West University, Bangladesh. June 2005-Jan 2006: Lecturer, Department of Business Administration, BRAC University, Bangladesh. June 2002-Jan 2003: Officer, Distribution, GrameenPhone Limited, Bangladesh.
- Affiliation Professional Membership
- no content